MENU

GANNI & IRO STAFF TRAINING

For Deuxdix Fashion Agency, I frequently train the staff of Dutch department and concept stores (de Bijenkorf, Hudon's Bay, ANNA + NINA etc.) on the collections of Danish fashion label Ganni and French fashion Label IRO. For this I also design presentations.
Read More ›

LACOSTE X HIP-POP TRIBE: ETHNOGRAPHIC MARKETING RESEARCH REPORT

For a minor 'Fashion Marketing Innovation' me and my group members created an ethnographic marketing research & brand report. The aim of the report was to learn how to distinguish a neo-tribe from a market. Where the market refers to the product/market combination of a value proposition, the id-tribe refers to the symbolic part of it (a brand’s value). For this report we chose to work with Lacoste and identified their issues, marketing and branding goals. Next to this, we defined their value proposition in terms of the market and consequently the neo-tribe we addressed in the advice. At last, we researched the neo-tribe extensively and as detailed as possible.*Please contact for full report.  (Amsterdam Fashion Institute Project Work)
Read More ›

Benetton Pop-Up Trophy

For the final presentation of the AMFI specialisation 'Brands & Innovation', I've created a future proof concept and prototype for the fashion brand 'United Colors of Benetton'. *For privacy reasons, faces of the kids are blurred. (Amsterdam Fashion Institute Project Work)
Read More ›

Brochure

Moodboard & brochure, inspired by J.W. Anderson - Spring 2016 Ready-to-Wear (Amsterdam Fashion Institute Project Work)
Read More ›

ADD-JUST – FASHION BRAND

For a individual project, I created a fashion brand called ADD-JUST. ADD-JUST brings garnments which can be constantly and rapidly changed, based on the needs and ideas of the wearer. ADD-JUST means - ADD: to make something such as a feeling or a quality greater or more extreme - ADJUST: to move something slightly so that it is in the right place or is more comfortable (Amsterdam Fashion Institute Project Work)
Read More ›