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LACOSTE X HIP-POP TRIBE: ETHNOGRAPHIC MARKETING RESEARCH REPORT

For a minor 'Fashion Marketing Innovation' me and my group members created an ethnographic marketing research & brand report. The aim of the report was to learn how to distinguish a neo-tribe from a market. Where the market refers to the product/market combination of a value proposition, the id-tribe refers to the symbolic part of it (a brand’s value). For this report we chose to work with Lacoste and identified their issues, marketing and branding goals. Next to this, we defined their value proposition in terms of the market and consequently the neo-tribe we addressed in the advice. At last, we researched the neo-tribe extensively and as detailed as possible.*Please contact for full report.  (Amsterdam Fashion Institute Project Work)
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Interview – Gabrielle Koster

For the AMFI specialisation 'Brands & Innovation', we've created a brand book about the trend 'Realness'. For this brand book, I interviewed Gabrielle Koster about her vision on a plant-based lifestyle. (Amsterdam Fashion Institute Project Work). Photo by Ksenija Kolesnika
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Article – Through the eyes of a child

For the AMFI specialisation 'Brands & Innovation', we've created a brand book about the trend 'Realness'. For this brand book, I wrote an article about how to look through the eyes of a child to become real again. (Amsterdam Fashion Institute Project Work)
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